August 2024

What Makes You; You: How Personal Factors Make You a Perfect Consumer

I was at Target the other day, no intention to buy anything; just running errands with mymom. After about an hour in Target, I was walking towards the self-checkout, and I realized Ihad a cart full of things I had no intention of buying! Which made me think as I was putting allthe bags in […]

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“Is It Luck or Strategy? Why Some Videos Hit The Jackpot”

Imagine you spend 4 hours planning and editing 1 video just for it to get 200 views. Thenwithout any preparation or planning, you film 1 video, and it gets 2.3M views. That’s the case formany content creators and others itching to go viral on social media, including myself! Well Ican say as someone who has

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From Suspicion to Loyalty: The Advancement of Customer Attitudes on Social Media

In this day and age, you can expect mostly everyone and every business to have at least one socialmedia platform. Whether its Instagram, Facebook, TikTok, YouTube, Pinterest, X, etc. But whyare only a few using social media marketing not only to their advantage; but doing so correctly?Consumer attitude towards social media has decreased dramatically since

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