Heather LeVine

From Gut Feeling to Facts: How Marketing Research Can Validate Your Business Idea

Imagine being told to build a puzzle, but you cannot know what the final picture looks like. This means placing the puzzle pieces randomly and blindly, hoping that they fit. You feel like your time and energy is wasted and you want to just give up. That is what a business being ran without any

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The Love Story of Products and Brands: The True Marketing Soulmates

Think of two people destine to be with each other. The perfection, the balance, and the dynamic they provide for each other is unmatched, and they are legitimate soulmates. That is exactly what a product and a brandsrelationship is. It’s a match made in marketing heaven. In the marketing world, products and brands are seen

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Visuals That Convert: How Design Can Speak Louder Than Words

From fonts to photos, there is a very specific way design elements can affect content marketing. When you think about content marketing, you’re probably thinking about strategic and specific keywords, SEO, and some detailed piece of content. But something that usually doesn’t get discussed about a lot is communication design elements. Let’s talk about it.Imagine

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“From Fans To Forever: Elevate a Loyal Tribe in a Digital Age”

Have you ever wondered why brands in specific industries have such loyal audiences that if oneperson goes against said brand; it’s like a social media war; loyal brand audience vs one person?Well do I have the key to success about how you can create the most loyal audience for yourbrand with just 4 steps.The very

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The Emotional Connection: How Empathy Drives Marketing Success

Connecting with your audience is important, but when you connect with them to on an empathic level… your brand has just successful completed the emotional connection. Empathy can not only help consumers relate more to a brand, but it can also build trust and increase sales as well. When a consumer feels deeply connected to

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“Is It Luck or Strategy? Why Some Videos Hit The Jackpot”

Imagine you spend 4 hours planning and editing 1 video just for it to get 200 views. Thenwithout any preparation or planning, you film 1 video, and it gets 2.3M views. That’s the case formany content creators and others itching to go viral on social media, including myself! Well Ican say as someone who has

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