Heather LeVine

The Importance of Understanding Advertising Metrics

In today’s ever evolving digital world, advertising and marketing has evolved into a data-driven science. It has become a stepping stone of successful marketing campaigns. These data points are able to provide invaluable insights into campaign performances, allowing businesses to see where their resources are being allocated to and achieving their objectives. So whether you’re

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Science or Art: The Masterpiece of Analytics

Are you painting by numbers or composing a masterpiece? In today’s world where we are always driven by data, analytics has become a critical and necessary tool for critical thinking and decision-making across all industries. But the question arises; is analytics specifically and only a science, controlled over formulas and algorithms? Or is analytics also

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From Gut Feeling to Facts: How Marketing Research Can Validate Your Business Idea

Imagine being told to build a puzzle, but you cannot know what the final picture looks like. This means placing the puzzle pieces randomly and blindly, hoping that they fit. You feel like your time and energy is wasted and you want to just give up. That is what a business being ran without any

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