As a brand, wouldn’t you want to have the behind-the scenes look to what your target consumer audience is thinking, what they value, how they’re feeling and what drives their buyer decisions? Well, to get this exclusive view, you need to understand one simple thing, attitudes. This simple term for marketers can unlock the ability […]

Imagine being able to predict exactly what your customers need before they even realize it themselves. What is you were able to tap into their desires and offer them the right products at precisely the perfect time? This is just the magic of understanding the Family Life Cycle (FLC). The FLC isn’t just another marketing

To understand your target audience and your consumers, you need to understand how they learn and make decisions to make sure you are crafting successful campaigns. Two major theories that marketers can utilize to understand consumer behavior are Behavioral Learning Theory and Cognitive Learning Theory. These theories offer specific and valuable insights but are extremely

Think about this, every time a consumer makes a purchase, there is a psychological process behind their decision. What emotions influenced their final choice? Why did they choose one specific brand over another? Is there a specific reason why they’re buying the product? Understanding buyer psychology is crucial for any marketer who wants to create