The Perfect Blend: The Battle Between Traditional Media and Innovation
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Behaviors and Beliefs: How Consumer Attitudes Can Revolutionize Your Brand’s Marketing
As a brand, wouldn’t you want to have the behind-the scenes look to what your target consumer audience is thinking, what they value, how they’re feeling and what drives their buyer decisions? Well, to get this exclusive view, you need to understand one simple thing, attitudes. This simple term for marketers can unlock the ability
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Why Your Marketing Should Grow Up: Understanding the Importance of the Family Life Cycle
Imagine being able to predict exactly what your customers need before they even realize it themselves. What is you were able to tap into their desires and offer them the right products at precisely the perfect time? This is just the magic of understanding the Family Life Cycle (FLC). The FLC isn’t just another marketing
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Unlocking Consumer’s Minds: Behavioral vs Cognitive Learning Theories – A Marketer’s Guide
To understand your target audience and your consumers, you need to understand how they learn and make decisions to make sure you are crafting successful campaigns. Two major theories that marketers can utilize to understand consumer behavior are Behavioral Learning Theory and Cognitive Learning Theory. These theories offer specific and valuable insights but are extremely
The Secret Weapon for any Marketer: Buyer Psychology
Think about this, every time a consumer makes a purchase, there is a psychological process behind their decision. What emotions influenced their final choice? Why did they choose one specific brand over another? Is there a specific reason why they’re buying the product? Understanding buyer psychology is crucial for any marketer who wants to create
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The Power of Google Analytics and Why Every Marketer Needs It
In today’s digital world, businesses invest heavily in websites social media paid ads and more, but without the right analytics how do you know which truly drives success? Well, here’s where Google Analytics comes into play. Google Analytics is a powerhouse tool that helps businesses optimize and analyze their online presence. So whether you are
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Data Visualization Has A New Look With Tableau!
In today’s world, information is power! But its only power if you know how to actually use it. Raw data can be extremely overwhelming, with data scattered across reports, databases and multiple spreadsheets and more. But what if I told you, that is where Tableau comes in! Tableau is able to transform numbers into engaging
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The Attribution and Hierarchy Power in Social Media Marketing
Brands are spending thousands of dollars and sometimes millions of dollars on social media marketing, but there is always one question that seems to linger and be the common denominator for every brand: “How do we know what’s actually working and what’s not?” Most brands assume that the more likes, comments, shares, and basic engagement
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