Connecting with your audience is important, but when you connect with them to on an empathic level… your brand has just successful completed the emotional connection. Empathy can not only help consumers relate more to a brand, but it can also build trust and increase sales as well. When a consumer feels deeply connected to […]
The Emotional Connection: How Empathy Drives Marketing Success Read More »
I was at Target the other day, no intention to buy anything; just running errands with mymom. After about an hour in Target, I was walking towards the self-checkout, and I realized Ihad a cart full of things I had no intention of buying! Which made me think as I was putting allthe bags in
What Makes You; You: How Personal Factors Make You a Perfect Consumer Read More »
Imagine you spend 4 hours planning and editing 1 video just for it to get 200 views. Thenwithout any preparation or planning, you film 1 video, and it gets 2.3M views. That’s the case formany content creators and others itching to go viral on social media, including myself! Well Ican say as someone who has
“Is It Luck or Strategy? Why Some Videos Hit The Jackpot” Read More »
In this day and age, you can expect mostly everyone and every business to have at least one socialmedia platform. Whether its Instagram, Facebook, TikTok, YouTube, Pinterest, X, etc. But whyare only a few using social media marketing not only to their advantage; but doing so correctly?Consumer attitude towards social media has decreased dramatically since
From Suspicion to Loyalty: The Advancement of Customer Attitudes on Social Media Read More »
The sales and marketing teams have always been looked at as rivals in each company.But the alignment of both teams is not only necessary; but they are also so closely connected;when one team goes down, the other team could most likely go down also. The sales team andmarketing team could experience some negative dynamics when
“We Are All Connected; So We are all Effected” Read More »
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