In today’s world, information is power! But its only power if you know how to actually use it. Raw data can be extremely overwhelming, with data scattered across reports, databases and multiple spreadsheets and more. But what if I told you, that is where Tableau comes in!
Tableau is able to transform numbers into engaging visual/interactive dashboards that are able to make decision making a lot easier. The best part? You don’t have to be just an analyst. Whether you’re a marketer or entrepreneur, you are able to use Tableau to revolutionize the way you see and use data!
What Makes Tableau Different?
There are many other data visualization tools out in the market, but Tableau is in a league of its own. Tableau is able to offer 3 different things that allow users to work easier, faster, and smarter.
- Having a User-Friendly Interface: Tableau has a functionality, I like to call “the drag and drop method” because to apply spreadsheets, databases and other reports; all you have to do is drag and drop them into the Tableau sheets. This makes it easier to build more complex dashboards without needing to know specific codes.
- Interactivity: Unlike using static reports, the Tableau dashboards allow you to filter, explore and cross-examine data with force.
- Integrating with Multiple Data Sources: Like I had mentioned before, Tableau allows you to use and “drag and drop” other data sources (spreadsheets, databases, reports, etc.) within their software, but Tableau is able to connect with Microsoft Excel, Text Files, PDF Files, Statistical Files and more!
Real World Applications:
As a marketer, you consistently measure campaign performance, ROI, and audience engagement. But instead of juggling multiple spreadsheets and reports, Tableau is able to help you track KPIs (Key Performance Indicators) in present time!
For business leaders, Tableau offers a 360 visibility into a businesses sales, revenue, customer behavior and more! You are able to customize your dashboards to forecast future growth based on patterns and trends, identify underperforming products or services/locations, and monitor real-time performance.
How to get started:
If you are new to using Tableau, here is how you can get started!
- If you are a student, Tableau is free, just sign in using your school information and type in the Product ID number they give you. If you want to use Tableau Public, its also free and allows you to practice without purchasing a license.
- If you would like a license, there are 3 levels you can purchase:
- Tableau Creator: includes Tableau Prep Builder and Desktop
- Tableau Explorer: $42 per user, per month
- Tableau Viewer: $12 per user, per month
- Watch and Listen to online tutorials. Tableau does have its own learning center that offers step-by-step guides.
- Build your first dashboard: start learning and building a simple visualization (ex. bar charts) and add filters, maps, and some interactive elements.
Conclusion:
As we grow in a world overflowing with data. Tableau turns information into actionable insights. Empowering people (including marketers, leaders, and others) to make data-driven decisions with confidence. So whether you are a CEO, an analyst, or a marketer; when you master Tableau, it could give you the most valuable skill ever!
To Learn more visit: Tableau’s WebsiteLinks to an external site.
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