Have you ever wondered why brands in specific industries have such loyal audiences that if one
person goes against said brand; it’s like a social media war; loyal brand audience vs one person?
Well do I have the key to success about how you can create the most loyal audience for your
brand with just 4 steps.
The very first step to brand loyalty is engagement. Not just any engagement though; consistent
engagement. As you see on social media (mainly with X, TikTok, and LinkedIn); brands are
using engagement strategies to drive new audiences and returning audiences towards their
profiles. This includes commenting on posts they were tagged in, sharing posts featuring their
product/service, and following already loyal audience members. When consumers see a brand
engaging with their consumers and even other brands; the connection to the brand feels more
genuine and authentic. Take everyone’s favorite owl, Duolingo for example. In my opinion,
Duolingo was the starter of what I like to call “Engagement to drive Engagement”. Meaning their
comments on tagged posts, reposts, likes, follows and comments on their own content; drives
engagement for their own engagement. So the next time you see Duolingo or any brand
commenting on a post they were tagged in; understand… they are driving engagement for their
own engagement.
The second step is providing good customer service. This is one of the most important steps to a
loyal audience. If a consumer can find what they are looking for, can navigate your website,
understand your product/service, and understand the buying process easily; without any issues,
questions or hiccups; they are most likely returning to your brand over and over again. This
allows consumers to know you are a trusted brand and a legitimate company to buy from. For
example, a consumer buys 3 dresses from an online boutique, after purchasing; the receipt states
the dresses will arrive within 2 weeks. 4 weeks later, the dresses haven’t arrived, and the
consumer cannot get in touch with the boutique until another week goes by and a refund was sent
to the consumer. Without any hesitation, the consumer would most likely never shop this online
boutique ever again. Not only because the consumer never got the products, but there also was
no simple communication.
The third step is personalized experiences. This can include personalized loyalty programs,
discount codes, or adding recommendations for each consumer. This can attract consumers to
stay loyal to your brand by allowing loyalty points for each purchase they make, giving discount
codes to consumers on their birthdays, and capturing data about specific products/services each
consumer searched for; allowing recommendations to be placed on their specific devices. Take
Amazon for example, when each consumer goes on Amazon, searches for a specific product;
each product that consumer clicks on; Amazon takes that data and puts other recommendations
and the exact product the consumer clicked on their devices. This psychology could allow
consumers to think the brand understands them, wants to help them find the best product/service!
Finally, the fourth step; Storytelling & Community building. This step is all about how you tell
the story of your brand, what is the story & how to embrace your audience to stick with you by
telling your story. For example, Dove. Dove is branded to embrace real bodies, real people, and
realness in general. With their branding, they factor truth and authenticity as their top storytelling
factors. Instead of following other beauty companies that use supermodels, celebrities, and
filtered ads; they use regular, everyday people; people with true stories, and peoples true identity.
This not only builds community, but this builds a loyal audience that knows they will never not
see the truth.
Loyalty is not only supporting a brand, but its also building that trust and likability for a brand.
Once a brand has shown true colors and has genuinely been a “for consumer” brand; consumers
see that. Consumers understand when a brand is just trying to follow trends or faking a story.
Loyalty is truth, support, authenticity, and trust.
Ready to turn your fans into lifelong advocates? Discover how to build a loyal tribe through authentic engagement, personalized experiences, and exceptional customer service. Take the first step towards elevating your brand’s connection with your audience today!
Click here to unlock the strategies to transform casual followers into committed fans!