In this day and age, you can expect mostly everyone and every business to have at least one social
media platform. Whether its Instagram, Facebook, TikTok, YouTube, Pinterest, X, etc. But why
are only a few using social media marketing not only to their advantage; but doing so correctly?
Consumer attitude towards social media has decreased dramatically since the early 2000s when
social media first became popular. But the necessity for consumer attitudes for consumer behavior
rates are higher than ever before. 64% of consumers say they not only want brands and businesses
to engage and interact with them, but if a brand has a history of not engaging and being active on
social media; they are more likely to choose a competitor who is. (Forbes) Consumer attitudes can
play a crucial and vital role in consumer behavior. It impacts purchase decisions, brand loyalty and
evaluations/reviews after purchasing.(Kentrix) The biggest take away from understanding
consumer attitude is; it can change consumer behavior drastically. If your target audience does not
see the brand engaging, interacting, and being active on social media; your audience will have a
negative attitude towards your business; which can lead to long-term failures, revenue reduction,
and a decrease in brand loyalty. So engage, interact, and understand who’s loyal to you.
