How E-Marketing Can Pull Them In & Keep Them Close
Do you ever wish you could just flip a switch and have your target customers gravitate towards your business? Well… you can! It’s called using e-marketing; the modern day magnet that is able to pull your target customers in and keep them around! Your website, social media, emails and content all act as magnets that draw the right customers in, turn them into long-term fans. Are you ready to become a customer magnet? Let’s get started!
The Irresistible Pull
It is said to be easier to pull customers in, but it’s more difficult to keep them. But that’s where e-marketing comes into play. E-marketing doesn’t stop once the sale is made, its a continuous process that makes sure your customers stick around. To do so, here are the top 4 irresistible pulls!
Magnetic Messaging
Emails are like the steady pull that is able to keep your target customers connected to your business. But its not
just any or all emails. It’s the specific automated workflows that will thank them for making a purchase, provide
helpful tips, give them special promotion discounts, and even wish them a happy birthday! It’s those personal
touches that are able to remind your customers they aren’t just another customer or number. They are valued and
appreciated!
Sticking Around
Let’s be honest… who doesn’t love rewards? By implementing loyalty programs through your e-marketing strategy;
you’re basically adding the strongest magnets you can use to your customer relationships! So by offering early
access to products, news, etc. exclusive deals, and points for any purchases made; it allows your customers to feel
special and it keeps them coming back and staying loyal to your business. Well… they’re sticking around!
Magnetic Reminders
But then sometimes customers need just a tiny nudge to keep coming back. That is where we bring in retargeting ads! These are small digital reminders that are able to keep your business “front-of-mind” after your customers have left your website. Basically its the digital/marketing version of “Hi, do you remember me? Well we have something amazing just for you!”
Social Magnetism
Social media isn’t just for attracting new target customers. It’s also a powerful tool to stay connected with the customers you already have! Whether its hosting live Q&As, responding to comments, or running polls, engagement builds relationships and it also keeps
your business on their radar!
Conclusion
At the end of the day, its all about being an irresistible force. With E-marketing, it gives you the right tools to not only attract potential customers, but it also holds onto them with personalized and meaningful interactions! A little magnetic magic goes a long way, so are you ready to turn up the magnetic field on your e-marketing strategy?
For more blogs like this, take a look at my last blog post!
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