“We Are All Connected; So We are all Effected”

The sales and marketing teams have always been looked at as rivals in each company.
But the alignment of both teams is not only necessary; but they are also so closely connected;
when one team goes down, the other team could most likely go down also. The sales team and
marketing team could experience some negative dynamics when their objectives aren’t met. The
sales team is mainly focused on short term goals, while the marketing team is mainly focused on
the long-term goals. (Usergems) There could also be a negative connotation with budgets. The
sales team may want to take money away from marketing or may not agree with how their
money is used; but these negative dynamics could be caused by poor communication between
the teams. When sales and marketing teams come together, there’s a more “reflective” approach
to the meetings. Instead of telling each other what each team will do; the teams ask, “What do
you expect out of one another?” (Harvard Business Review) Yes, boundaries are still up and
guarded; and mostly teams will stay on their own side of the yard; but when the two teams
integrate with one another, boundaries are hazy. The sales team is mainly used for generating
earnings and meeting proportions for shareholders. The marketing team is mainly used to
generating leads and creating the brand awareness.